Event professionals are busy people – especially in the months and weeks leading up to a big conference, meeting or tradeshow. They have a million and one things they have to juggle; vendor contacts, registration lists and all those little details that go into ensuring event success.
So when it comes to connecting with other event profs and sharing best practices, email chains and invites often get lost in the shuffle. Which is why DoubleDutch and the Event Marketing Association (EMA) decided to join forces to create a membership app for event professionals. The app will be exclusively for members of EMA, a not-for-profit industry association for in-house corporate event planners, and will be used to create a closed mobile, social community for UK event professionals.
The mobile app will allow EMA to replace email communication with seamless mobile engagement, helping EMA keep in touch with its members and ensure they are abreast of important announcements and relevant information. Event professionals will be able to use the app as a means to connect and share best practices with one another, all in a closed, secure mobile social network.
EMA is a nonprofit run by its members for its members and this app will be instrumental in filling in some of the some of the knowledge gaps in event marketing best practices. EMA hopes members will utilize the app in the same way they might use a message board, Linkedin Group or even a live event. Looking for a venue that is moderately priced and can accommodate 500 people? Use the app to ask for a recommendation. On the hunt for the best audience-response software on the market? Just crowdsource using the app.
We are pretty excited about his partnership because not only is it helping EMA use mobile technology to better understand and engage with its members, but it is also giving event professionals hands-on experience using our app. This announcement comes at the heels of DoubleDutch opening its first-ever London office, so the timing really couldn’t be better.
Stay tuned for upcoming DoubleDutch/EMA events!