The Live Engagement Tour is over, but our team continues to learn! Live events play a huge role in engaging prospects at every stage of the marketing funnel—but marketers rarely consider that these events can also serve as a wellspring of ideas for your entire content marketing program.

Read why your content team should care about your event app and learn how you can continue to curate content long after the event is over.

3 Reasons Your Content Team Should Care About Your Event App