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How DoubleDutch Used Event Data to Measure & Influence Success
Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as “the most valuable dataset in the world.” But rest assured that we don’t just talk about the power of data — we put it to […]
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Customer Relationships Happen Between the Lines
December 27, 2016
When the marketing team sat down to brainstorm our holiday campaign, we realized that 2016 was insane. The national news that surrounded our everyday lives made our day-to-day priorities seem almost muted in comparison.  When the Orlando Pulse shooting happened, we immediately leaned on each other and our DoubleDutch PrideTogether group for mourning, understanding, and […]
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Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?
December 27, 2016
While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and overall company goals change, so too do event marketing strategies. And I think we can all agree that we’re in a […]
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The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy
December 22, 2016
Event professionals know that live events provide an opportunity to interact with brands in a very personal and tangible way that is almost impossible to achieve through digital marketing. But sometimes, chief marketing officers don’t. Most CMOs will at some point question the “live events” line item on the marketing budget and wonder if it’s […]
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NamesCon17: Rethinking the Name Badge
December 20, 2016
For the past two years, I’ve written articles about the importance of conference name badge design (2014 and 2015) to enhance networking opportunities at live events. This year, myself and the rest of the team at NamesCon thought it would be a good idea to start from scratch and completely redesign our name badge for […]
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The Psychology Behind a Successful All-Hands Event
December 14, 2016
It is nearly the end of the year. Chances are, you have organized a stellar industry conference, multiple trade shows and too many workshops to count. The only thing standing between you and a holiday break is the big year-end company meeting. Even with the latest technology at your fingertips and an I’ve-been-here-before confidence, organizing […]
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How the NFL Players Association Uses Live Events to Engage Players Off the Field
December 13, 2016
When they’re not sacking the quarterback or running for a game-winning touchdown, football players go to conferences and events, just like we do. The NFL Players Association (NFLPA) stages several events for players, partners and player reps, such as the NFLPA Rookie Premiere and the NFLPA Collegiate Bowl, for showcasing top college football seniors. Lucy […]
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Event Organizers’ Real Learning Starts Once the Event Doors Close
December 8, 2016
It’s easy to get caught up in the logistics and excitement of your event. But after the doors close, how do you measure success? Your Live Engagement Data provides a unique opportunity to evaluate whether or not your event met its strategic goals using real and measurable data. The results can help fuel demand gen, […]
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How to Use Feng Shui to Make the Most of Your Event
December 2, 2016
Professional events can be intimidating, even for extroverts. You open the door to a giant hall, and there is a lot of pressure to make connections that will last or lead to something important. Adding to the daunting atmosphere? Often, the layout of the conference. In big rooms with scant furniture, you might feel out […]
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5 Ways the App Economy Is Transforming Live Events
November 30, 2016
The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app market has also exploded. […]

How DoubleDutch Used Event Data to Measure & Influence Success

By |January 20, 2017|

Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as "the most valuable dataset in the world." But rest assured that we don't just talk about the power of data — we put it to [...]

Doubling Down on Our Mission

By |January 10, 2017|

We decided to take control of our destiny yesterday, and it wasn’t easy. We said goodbye to a number of our coworkers and friends. All good people. All talented. All like family. I can vouch for all of them. Why did we do this? Mainly because we saw an opportunity to focus down on our [...]

Generate Buzz and Build up Your Event Community at the Same Time

By |December 28, 2016|

One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they're attending your event a couple days ahead of time because they saw it pop up on their calendar. You want them to be [...]

4 BIG Predictions for the Event Industry in 2017

By |December 21, 2016|

2017 is nearly upon us, and it’s time for our annual event technology predictions. Before getting into the predictions, let me start with a whirlwind tour of the state of the industry. First, the event sector itself seems to be booming. IMEX, the industry’s bellwether event, set records in everything that they track with 3,250 [...]

What You Can Do to Help Maximize Educational Opportunities At Your Events

By |November 23, 2016|

The only attendance driver more important to event registrants than networking is education. Whether you're hosting an internal company meeting or an industry conference, the success and attendee ROI of your event will largely be based on what people learn. While you may think you don't have a lot of influence over your attendees learning [...]

5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

By |November 23, 2016|

We love to talk about how technology can enhance the event experience and power new marketing strategies. But it's our customers who are using the technology to bring innovation to their organizations every day. At LIVE 2016, we had the opportunity to sit down with our four Event Professional of the Quarter award winners — [...]

5 From LIVE: 5 Big Things From SaaStr COO Gretchen DeKnikker

By |November 22, 2016|

Community building is tough business — especially when that community is online, where there is countless competition for people's attention. And it's doubly hard when you're trying to build a community of enterprise software executives, who are already pressed for time. But that didn't stop Jason Lemkin, a serial entrepreneur eager to help SaaS founders [...]

5 From LIVE: 5 Big Things from Lawrence Coburn’s CEO Keynote

By |November 21, 2016|

Our CEO, Lawrence Coburn, kicked off LIVE 2016 with a vision for the future of Live Engagement Marketing and the convergence of the physical and digital worlds. At the heart of his presentation is how machine learning will impact the event experience, transforming how event managers and marketers do their jobs in the coming years. [...]

6 Slides Your MC Needs in Their Talk Track

By |November 15, 2016|

Connecting the Physical and Digital Experiences A question we often hear from our customers is how to drive more app adoption and engagement at their events. We know they spend a ton of time and energy producing app promotion kits, event signage and more to drive adoption, but what else can you do? At LIVE [...]

Introducing Topic Tagging: A New Way to Understand Your Attendees’ Interests

By |November 10, 2016|

Whether you're in event planning, digital marketing, HR or sales, chances are you'd agree that the more accurately your team can address the needs of its audience, the better. There's no shortage of behavior-based data available from traditional email and digital activities — say, tracking which whitepaper a prospect downloaded or employee performance reviews. Live [...]

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