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A Day in the Life – Director of Sales
As I thought about writing this post about my average day, I was reminded of something my manager told me when I started my first sales job as a college graduate. “It’s the people man, I love the people,” he said when I asked him what motivated him to work so hard. The “people” he […]
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Learn From My Mistakes: 5 Event Planners Share Their Biggest Event Flop Ever
September 18, 2017
When’s the last time you made a mistake while planning or throwing an event? It probably didn’t feel very good, but mistakes often have a silver lining. Why? Because it is usually from these failures that you learn some of the most valuable and important lessons of your career. Of course, we can’t just go […]
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The Venue Series: Austin, Texas
September 7, 2017
  This is the fourth post in our “Venue Series,” where we share our favorite event venues in cities across the U.S. and explain why we love them. It’s no secret that Austin, Texas is an economic powerhouse. According to The Milken Institute, a non-partisan think tank, Austin ranks second on its 2016 list of “Best Performing […]
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Connect Your Events to Strategic Business Goals: Lessons From the ‘World’s Greatest Event Marketer’
August 31, 2017
Last month, I released my eBook (“Meet Charlie: The World’s Greatest Event Marketer“) about my decade-long journey from inexperienced event coordinator to a seasoned, data-driven event marketer. I wrote it as a resource for event marketing professionals eager to produce more strategic events that create measurable impact on their companies (and, as a result, give […]
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A Day in The Life – Analytics and Operations
August 29, 2017
Shout out to Grace Low for kicking off the ‘Day in The Life’ blog series with an awesome piece on her passion for solving customer’s problems, we couldn’t do it without you! This week’s blog comes from Taylor S. McLoughlin, a program manager on the Analytics/BI and Business Operations team. Yes, we are people. Yes, […]
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Avoid the Dreaded ‘Manel’: It’s Time to Diversify Your Speaker Panel
August 23, 2017
This may sound familiar: You’re at a panel discussion and as you scan the speaker bios you realize that even though they are all more than qualified to speak, the panel will most likely not have the diversity of thought and differing perspectives you initially hoped for. Why? Because it’s not a panel at all, […]
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3 Event Strategies B2B Can Learn from Consumer Brands
August 17, 2017
  A Red-Bull Flugtag event is very different than an SAP user conference. A Michael Kors fashion show is very different than a Salesforce roadshow. While all of these companies are trying to bring customers and prospects closer to their brand, the way B2B and B2C companies approach their marketing and events strategy is quite different. And […]
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A Day in the Life Series – Meet Grace Low
August 15, 2017
Ever wondered what it’s like to work in the fast paced world of tech? You’re in luck. Over the next few months, we will be introducing you to members of the DoubleDutch team around the world. Every day brings something new, exciting, and sometimes challenging. With offices in San Francisco, Phoenix, Amsterdam, and a handful […]
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The Venue Series: Chicago
August 10, 2017
This is the third post in our new “Venue Series,” where we share our favorite event venues in cities across the U.S. and explain why we love them. Nestled on the southwestern shore of Lake Michigan, Chicago’s rich culture, diverse neighborhoods and plentiful green spaces provide ample opportunities to host a one-of-a-kind event. Not familiar […]
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Battling Event Fatigue: 5 Curveball Ideas To Enliven Your Next Event
August 3, 2017
For modern event marketers, pulling off a great event takes more than selecting a great venue, good food and an impressive speaker lineup. Production and logistics details also play a major role in an event’s success.The challenge for any event prof is coming up with ideas to keep events exciting and engaging. Fresh out of ideas […]

A Day in the Life – Director of Sales

By |September 20, 2017|

As I thought about writing this post about my average day, I was reminded of something my manager told me when I started my first sales job as a college graduate. “It’s the people man, I love the people,” he said when I asked him what motivated him to work so hard. The “people” he [...]

Meet Charlie, Event Marketer Extraordinaire

By |July 27, 2017|

Events have been my life for more than 10 years. I've planned and executed hundreds of them around the world, while successfully moving up the ladder from event coordinator to strategic event marketer. I have traveled extensively, met fascinating people, learned a lot — and the work is more rewarding than ever. My secret? In [...]

Event Technology Just Took a Giant Step Forward (With a Little Help from Apple)

By |July 20, 2017|

At DoubleDutch, we’ve long known that the White Label Event App model (siloed, disposable apps for each customer) was not ideal.  It was bad for attendees, overly complex for our customers, and inefficient and inelegant as a way to deploy software. We also knew that the right model looked more like Slack or Gmail - [...]

Ask the Experts: A Speechwriter’s Guide to the Perfect Keynote

By |July 13, 2017|

Attendees at your industry conferences and company meetings have high expectations for a keynote address. It's more than just another presentation, it's the cornerstone of the entire event. And, if it's your CEO giving the keynote, the stakes are even higher. Your attendees look to the keynote to energize and inspire. But how do you [...]

The Venue Series: New York City

By |July 6, 2017|

This is the second post of our new "Venue Series," where we share our favorite event venues in cities across the U.S. and why we love them. The sheer number of event venues in Manhattan is mind-boggling. When you expand that to Brooklyn, your head just might explode trying to find a perfect spot for [...]

Employee Engagement is a Breeze with DoubleDutch

The term “dogfooding” refers to the practice of a company using its own products to test and promote its product. It originates from an email sent in 1988 from Microsoft manager Paul Maritz to Brian Valentine, test manager for Microsoft LAN software with the subject line, “Eating our own dogfood,” tasking him to increase internal [...]

5 Easy Steps to Make Your Events More Accessible

By |June 22, 2017|

We often like to stress the importance of choosing a unique venue for your events, but the more your stray from the traditional hotel-type venue the more you need to think about accessibility. Hotels are often already set-up to accommodate people with accessibility needs, but other venues may not be. On top of that, there [...]

Ask the Experts: How to Craft the Perfect Post Event Survey

By |June 13, 2017|

  For data-driven event marketers, post-event surveys have the power to produce some of the most valuable data to evaluate the success of your event and to help you create better events in the future. But creating the right level of insight goes far beyond plugging questions into an online form and hitting send—there's a [...]

The Venue Series: San Francisco

By |June 8, 2017|

  Your event venue is one of the most defining aspects of your event. It sets the mood, starts the conversation and gets people excited for the day ahead. So finding one that you and your attendees absolutely love is critical. That's why we are kicking off The Venue Series, where we share our favorite [...]

5 Reasons Your Head of Demand Gen Should Use Event Data

By |June 1, 2017|

One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?" It's a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that [...]

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