BLOG

On the Road: Updates from the Live Engagement Tour

Last week, DoubleDutch hosted the world's first Live Engagement Marketing events with the completion of the first leg of our Live Engagement Tour. From our half-day events in New York and Washington D.C., we laughed, cried, and, most importantly, learned lessons in using engagement data to optimize marketing programs. You can find highlights, learnings, and [...]

By |May 26, 2016|

Does Procurement Have to be a Road Block to Innovation?

Most innovations are evolutionary changes to existing processes, uses, or functions, which are made better by one (or several) contributing inventions. If innovations infer the “use” of a new idea or method, then an invention that leads to innovation is really qualified by how much it changes the behaviors of the users. Procurement Lead Thinking [...]

By |May 25, 2016|

Meet Ariana Solis Gomez, May’s #EventProf of the Month

Meet #EventProf of the Month, Ariana Solis Gomez, of the Hispanic Association on Corporate Responsibility, and read as she shares her DoubleDutch success story and how she is making a difference in the lives of Hispanic Americans. BL: How long have you been involved with event marketing? ASG:  For about six years now. I was [...]

A Marketer’s POV on the End of the Event Tech Era

I still remember my first DoubleDutch event. It was SugarCon 2012. The thing I remember the most was how engaging the app was, how it helped bring the SugarCon attendees together and how exhilarating gamification was. I didn't end up on top of the leaderboard that year - Chris White totally dominated it - but [...]

5 Reasons Every #EventProf Should Attend the Live Engagement Tour

Creating an event for my fellow #eventprofs is not a task I take lightly. I know you pay attention to every invitation, registration, the venue, lighting, content… every detail that goes into planning a legendary event. We’re tough critics, but also have an unmatched appreciation for what it takes to make an event come to [...]

By |May 11, 2016|

The Dawn of Live Engagement Marketing, and the Death of Analog

The signs are all around us. The explosion of live streaming services: first Meerkat, then Periscope, and now Facebook Live. The plummeting costs of beacons. The surge in investment in wearables, sensors, and IoT. Foursquare predicting a collapse in sales, nearly to the dollar, of a major restaurant chain. The whispers of the mind blowing [...]

By |May 10, 2016|

Why I Left One of the “Biggest” Sales Jobs in Marketing Technology to Join DoubleDutch

First, let’s just get this out of the way; there are a ton of marketing technology companies. In one of the most overused moves in blogging, here is the Marketing Technology Lumascape to further illustrate my point. Marketers have a huge responsibility when it comes to your business. They are responsible for growing your brand, [...]

By |May 10, 2016|

5 Quick Ways to Supercharge Your Marketing Nation Experience in Las Vegas

Marketo’s Marketing Nation Summit is just a few short days away. If you’re anything like me you can’t wait until those wheels touch down in sunny Las Vegas! As a three-year #MKTGNation veteran (can I call myself that?), I wanted to share a few quick and easy tips to make your experience at Summit one [...]

An Interview With The Event Planner for UK Event Planners, John Howell

An interview with Jon Howell, Event Manager for International Confex Can you tell us a little about your role as International Confex Event Manager? Well as Confex takes place over 2 days in March, my Mother always asks so what do you do for the rest of the year! Once one show ends, the cycle [...]

Going Beyond the Booth at IMEX Frankfurt

Team DoubleDutch was in Germany last week for IMEX Frankfurt, our biggest European event of the year! With an event as massive as IMEX Frankfurt, it’s hard to meet all #eventprofs who are eager to learn about how they can supercharge their events with the latest in #eventtech. So, we ventured beyond the booth! Here [...]

By |May 2, 2016|