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A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach. Carl Tsukahara is a technologist turned […]
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5 Must Attend Events for Event Marketers in 2017
April 20, 2017
As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don’t need to tell you that no matter […]
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A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence
April 13, 2017
There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges… for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the […]
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5 Ways to Hack Your Recent Event for Future Content
April 6, 2017
Events are much more than logistical challenges to be solved, from session topics and travel arrangements to catering menus. They are a goldmine for marketers tasked with keeping the content engine humming. Not only are events a great way for marketers to find brand advocates who can spread your company’s message, but you can — […]
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3 Event Strategies for Customer Marketers
March 30, 2017
As a customer marketer, I know there’s no better marketing tool than a happy customer who’s willing to speak on your company’s behalf. According to a recent study, customer recommendations are up to 10 times more effective in driving sales than a brand’s own sales and marketing efforts. Events are teeming with potential brand advocates […]
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Three Post-Event Metrics Execs Actually Care About
March 23, 2017
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn’t precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn’t […]
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The Future of Events – Coaching Cloud, Simulation and Concierge
March 16, 2017
Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and all three presumed that the data […]
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Are you the next #EventProf of the Year Winner?
March 14, 2017
DoubleDutch is excited to announce we are now accepting submissions for our 2017 #EventProf of the Year Award! Today through March 31st, we are accepting nominations for the most incredible, talented, innovative #EventProfs in the event marketing space. Last year, myself along with our stealthy videographer, surprised all four of our nominees at their corporate […]
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Make Live Events An Integral Part of Your B2B Marketing Strategy
March 10, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we’ll interview some of the most progressive and innovative CMO’s to find out how they make live events a strategic part of […]
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Hormel Events — Tried and True Promotion
March 7, 2017
Overview Every year, Hormel Foods Corporation – makers of Hormel® Chili, SPAM®, and home to a stable of global brands – hosts an internal meeting, spanning the course of one week, with a three-year group rotation. Years one and two bring the executive and management teams together, a group of over 200. In year three, attendance […]

A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur

By |April 27, 2017|

At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach. Carl Tsukahara is a technologist turned [...]

A 4-Part Plan to Boost Attendee Engagement

By |March 2, 2017|

Hi there! I’m Ashley Phelps, a Customer Experience Manager here at DoubleDutch. What’s that mean exactly? Well, basically I get to work with customers to make their app sparkle! Everyday I engage with incredibly innovative brands such as, GE, the E-Learning Guild, and Hilton. We work together on digital strategy, app configuration and content, and [...]

Analyze This: The Metrics Every Event Marketer Should Track

By |February 23, 2017|

These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results. But when it comes to live events, a [...]

DoubleDutch + Women’s March on Washington App

By |February 21, 2017|

Following the outpouring of pride and success from our participation in Women’s March on Washington, we are happy to announce a new initiative: DoubleDutch Connect. Redefining Human Connection. Inspiring Social Change. Each year, DoubleDutch will donate 12 software licenses to causes and events that are important to the people that make our company the great [...]

Aligning Your Event to Business Outcomes

By |February 16, 2017|

Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals and desired business outcomes. Why does your company want to host an event in the first place? Is this part of a [...]

The Most Important Metric to Measure Event ROI? Engagement

By |February 9, 2017|

Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and outcomes. But how do you prove to leadership (and to your marketing colleagues) just how effective your live events are at engaging your prospects and customers? While [...]

Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

By |February 2, 2017|

I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around the table and uses their extensive data from the past year to indicate why they need more budget in the upcoming year. And [...]

Announcing Our First Live Events and Engagement Benchmark Report

By |January 25, 2017|

The physical world of live events is merging with the digital world of software and mobile applications at a rapid pace. That's great news for event professionals as events, at most companies, command the single-largest slice of the annual marketing budget. By merging the physical with the digital through Live Engagement Marketing, event marketers now [...]

How DoubleDutch Used Event Data to Measure & Influence Success

By |January 20, 2017|

Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as "the most valuable dataset in the world." But rest assured that we don't just talk about the power of data — we put it to [...]

Doubling Down on Our Mission

By |January 10, 2017|

We decided to take control of our destiny yesterday, and it wasn’t easy. We said goodbye to a number of our coworkers and friends. All good people. All talented. All like family. I can vouch for all of them. Why did we do this? Mainly because we saw an opportunity to focus down on our [...]

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