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Mobilizing Customer Retention

I am a firm believer that while a great marketer is informed through data, he or she will also consult the gut for creativity during project implementation. As a B2B marketer, I am always looking at consumer focused marketing campaigns for such inspiration. I browse magazines, commercials, cosmetic branding, street art, album covers, email campaigns, [...]

How to Use Email Effectively to Achieve Your Event Registration Goals

If the best event of all time happens in the forest, but no one is there to see it – did it really happen? All great events have one thing in common – attendees. Before you can wow people with thought leadership, educational content, or exhibitors you need to get them to register, and then [...]

Tips-y Tuesday with Brianna Smitko of FLIRT Communications

Tips-y Tuesday is your weekly double-shot of live marketing wisdom from #eventprofs who spoke at the Live Engagement Tour. This week, we welcome Senior Digital Project Manager of FLIRT Communications, Brianna Smitko.  DoubleDutch: How do you extend the engagement generated through the mobile app once the event is over? Brianna Smitko: We use the post-event [...]

Forecasting the Future with Real-Time Event Analytics

How did your event go? It’s a question that has been asked for hundreds of years and it’s a question that many event organizers will struggle to give a solid answer to. Sure, we can measure the numbers of people coming through the doors, we can wait a month or two until after the event [...]

By |July 8, 2016|

The Incomplete Email Checklist for Event Promotion

Drip. Drip. Drip That’s how most marketers think of email marketing and database nurturing. It’s also the approach they take when it comes to event promotions. But to be really effective in raising awareness and driving registration, this should not be the standard - it’s not simply just one of the drips. There is a [...]

By |July 7, 2016|

4 Essential Ways to Measure Event Success

Events have a huge impact on sales and business, but the industry has long been shrouded in a dataless haze. In the old days of event marketing, once the conference room doors were closed and the floors swept, event marketers were left with a sense of the event’s success still tingling in their bones, but [...]

By |July 6, 2016|

Tips-y Tuesday with Molson Coors’ Melisa Chung

Tips-y Tuesday is your weekly double-shot of live marketing wisdom from #eventprofs who spoke at the Live Engagement Tour. This week, we welcome Global Digital Manager of Molson Coors, Melisa Chung.  DoubleDutch: What strategies are your teams using to get attendees to download the app in the first place? Melisa Chung: For our global leadership [...]

Using Marketo and Salesforce Integrations at the Live Engagement Tour

#eventprofs, CMOs, Digital Marketers, SDRs, Heads of Demand Gen, Sales Directors, and everyone in between, drum roll please…. The 2016 Spring Release announced the launch of our integrations with various Marketing Automation Systems and CRMs. With that, the DoubleDutch team took to the hills and implemented Marketo and Salesforce integrations with our own LE Tour [...]

By |June 30, 2016|

Celebrating #EventProfs at WEC 2016

DoubleDutch headed to Atlantic City from June 11-14 for MPI’s WEC 2016! Organizing an amazing conference is in MPI’s DNA, and they certainly delivered with great food, entertainment, and of course, education sessions to help elevate #eventprofs to the top of their game! It was also great to see #eventprofs sit back and enjoy the conference as [...]

By |June 29, 2016|

Tips-y Tuesday with Influitive’s Event Marketing Manager, Roberto Faria

Tips-y Tuesday is your weekly double-shot of live marketing wisdom from #eventprofs who spoke at the Live Engagement Tour. For our second installment, we sat down with Roberto Faria of Influitive, the masterminds behind Advocamp, the biggest customer experience event of the year! DoubleDutch: How do you extend the engagement generated through the mobile app once [...]