Meet Lorrie Fickas, #EventProf of the Month

PF Chang’s Event Planning Manager, Lorrie Fickas of Arizona, shares her success stories using DoubleDutch, her career insights, and what keeps her at the forefront of technology. BL: What drew you into the world of events and what do you love about it? LF: I believe we carry this common thread of where we begin [...]

How to Convince Your Company to Invest in New Event Technologies

You know Live Engagement Marketing technologies can help create a more memorable event and better prove your event’s ROI. So why is it still so hard to get executive buy-in on event technologies? It probably comes down to numbers. Your boss wants to talk revenue and, despite your progress, you’re still not speaking quite the [...]

Event Marketers: Your Time Is Now

Time for a confession—I’m a chief marketing officer who’s always had a secret passion for events. It’s true. I love the particular kind of magical energy that comes from people connecting with people, people connecting with content, people connecting with a brand. You just know intuitively that events help your company tremendously. And I know [...]

By |August 24, 2016|

Using Social Engagement to Drive & Facilitate Networking

Want to Enhance Networking Opportunities at Your Events? One of the most important, if not the most important, steps in building a successful live event program is constructing a strategy that drives attendee engagement. Seems obvious, right? After all, event success is often measured by how much (and to what extent) attendees interact during sessions [...]

By |August 18, 2016|

4 Essential Tools for the Modern Marketers Tech Stack

Today’s marketer has a host of resources at her fingertips to help her generate brand awareness, connect with new prospects, nurture existing leads, and measure and optimize processes every step of the way. Technology plays a key role in today’s marketing landscape, and in order to be successful in a crowded field, your team needs [...]

Watch 5 Event Tech Predictions from Event Farm’s Offline Summit

Last month our CEO and Co-Founder, Lawrence Coburn, had the pleasure of joining the Event Farm team (and a slew of other amazing speakers) in New York for the OFFLINE Summit with the goal of discussing how offline experiences shape business results. In his presentation, Lawrence shares 5 event tech predictions he sees influencing the [...]

By |August 15, 2016|

How Do You Measure Brand Impact from an Event?

It’s easy to measure sales and leads generated from an event. But how many people are thinking warm and fuzzy thoughts about your brand? That’s traditionally been much tougher to measure, but it’s no less important—by building brand loyalty, you can turn your audience into evangelists for your product or service, whether or not they’re [...]

Bringing Positive Social Change At Work

A few months ago, I reached an important milestone in my DoubleDutch 1 year workiversary. It had me feeling extremely sentimental and reflective as I thought back to my very first week at DoubleDutch. I arrived wide eyed and bushy tailed and just had this gut feeling I’d stumbled onto something very special. Boy, [...]

The Rise of the App Champion

A major evolution is occurring in the events industry. Marketers have tapped into a powerful force that resides in the bags and hands of most of the people arriving at their events: their mobile phones. The Live Engagement App is downloaded onto a smartphone and becomes a digital channel for communication; it’s a way to [...]

The Curious Case of the Very Lazy, but Blazingly Fast, JSON Parser

tl;dr I wrote a JSON parser to improve performance for a very specific use case and found that it was also blazingly fast for the general case. As is often the case, the really good solutions seem to come when you are solving a problem for yourself (my personal theory is that your own problems stay [...]

By |July 26, 2016|