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8 Steps of the Live Engagement Marketing Evolution

A Revolution is Occurring in the Events Industry Emerging technologies have unleashed a never-before-seen level of insight and data to inform the work we do. Finally, event marketers have the power to measure the impact of every facet of their events, including audience engagement, sponsor engagement, and overall brand sentiment. Yet, many marketers haven’t adopted [...]

By |June 27, 2016|

My Experience Being Out in the Workplace

DoubleDutch has provided me the opportunity to be my true self. We don’t just accept diversity, we embrace it as a business accelerator.  For example, DoubleDutch has an internal alliance network of employees dedicated to promoting LGBTQ awareness in the workplace, that has gained traction throughout San Francisco. In fact, next week, we are hosting [...]

By |June 24, 2016|

3 Reasons Your Content Team Should Care About Your Event App

The Live Engagement Tour is over, but our team continues to learn! Live events play a huge role in engaging prospects at every stage of the marketing funnel—but marketers rarely consider that these events can also serve as a wellspring of ideas for your entire content marketing program. Read why your content team should care about [...]

Live Marketing Tips-y Tuesday with Uberflip’s VP of Marketing, Hana Abaza

Tips-y Tuesday is your weekly double-shot of live marketing wisdom from #eventprofs who spoke at the Live Engagement Tour. This week, we sat down with Hana Abaza of Uberflip to get two quick-hitting action-packed tips surrounding event success strategy. DoubleDutch: How do you extend the engagement generated through the mobile app once the event is [...]

By |June 21, 2016|

Unlock the Power of Your Events with the DoubleDutch 2016 Spring Release

Organizations have long known the legendary power of live events, but event technology is behind in the times. Three out of five event marketers don’t know the ROI of their event investment, and there is simply no technology to deliver measurable business outcomes for event owners, digital marketers, and sponsors. To solve this challenge, last [...]

By |June 9, 2016|

Introduction to Stroom Data

Stroom Data is a simple and approachable framework for processing streams of data. As an engineer at a startup, you are running as fast as you can to deliver the features needed to stay alive. You will knowingly leave a trail of technical debt behind you as well as solutions you know won’t scale if [...]

By |June 7, 2016|

On the Road: Updates from the Live Engagement Tour

Last week, DoubleDutch hosted the world's first Live Engagement Marketing events with the completion of the first leg of our Live Engagement Tour. From our half-day events in New York and Washington D.C., we laughed, cried, and, most importantly, learned lessons in using engagement data to optimize marketing programs. You can find highlights, learnings, and [...]

By |May 26, 2016|

Does Procurement Have to be a Road Block to Innovation?

Most innovations are evolutionary changes to existing processes, uses, or functions, which are made better by one (or several) contributing inventions. If innovations infer the “use” of a new idea or method, then an invention that leads to innovation is really qualified by how much it changes the behaviors of the users. Procurement Lead Thinking [...]

By |May 25, 2016|

Meet Ariana Solis Gomez, May’s #EventProf of the Month

Meet #EventProf of the Month, Ariana Solis Gomez, of the Hispanic Association on Corporate Responsibility, and read as she shares her DoubleDutch success story and how she is making a difference in the lives of Hispanic Americans. BL: How long have you been involved with event marketing? ASG:  For about six years now. I was [...]

A Marketer’s POV on the End of the Event Tech Era

I still remember my first DoubleDutch event. It was SugarCon 2012. The thing I remember the most was how engaging the app was, how it helped bring the SugarCon attendees together and how exhilarating gamification was. I didn't end up on top of the leaderboard that year - Chris White totally dominated it - but [...]